John James SantangeloEngagement Survey

IWAM Survey - LAB Profiling - Consulting - FAQ’s - Qualifications

I’ll bet the biggest challenges you contend with in operating business are with employees; specifically with employee recruiting, retention and most importantly motivation!  What have you tried in the past to resolve this?
Has it worked effectively for you? And... what will you try next?

Let me offer you a solution, (but only you’ll be able to decide for yourself!)... The next generation assessment survey psychometric tool - the LAB profile! An on-line assessment survey... which is the most comprehensive and business specific in the industry. The Language And Behavior Profiling survey is so unlike all the other surveys out there because it is specific to behavior and not personality! All the other surveys measure personality, which is NOT context dependent to work! This is where the LAB Profile sets itself apart and is far superior because it assesses BEHAVIOR! And it is behavior what needs to be measured within the work environment, not personality! Because how employees BEHAVE at work will be different than how they behave at home, vacation, party, etc. Behavioral assessment is the key factor!

Consider this... the LAB Profile predicts behavior based on an individuals use of certain types of language patterns (which reflect their particular thinking styles and indicates their motivation and attitude). With this specific information you can then predict job performance, assign tasks more efficiently, and influence employee behavior. The LAB Profile can be administered either face-to-face as in a consultation, or as an on-line survey - (iWAM) of gathering this vital information about how an individual is motivated. It's a set of simple questions designed to help you utilize an individual, group or teams talents more effectively. While all the others (MyersBriggs, DISC, McQuaig) maybe good, the LAB profile and the iWAM are Great! Decide for yourself... ask us about FREE demo!

IWAM - the Inventory of Work Attitude and Motivation

iWAM description...

The iWAM, which is our on-line version of the LAB Profile, is a unique assessment tool that enables a company to uncover the key drivers of the members of their organization by recognizing and evaluating language structure. The iWAM is not a personality profile. It assess the preference an individual has for the specific verbal language patterns they prefer to communicate with. It is a system that provides a window into the intrinsic motivations and attitudes of people AT WORK. Once their preference is identified, the profile can then PREDICT the thinking, language, and the behavior patterns of the individual. Information derived from the iWAM can then be used to develop individuals through specific consulting, coaching, and/or workshops.

"Hire for Attitude, Train for Competence, Coach to Evolve, Manage to Retain!"

Results in the work environment are the product of having the right competencies and having the right attitude. The iWAM, simplistically, enables the organization to understand what drives and motivates its people. Click Here for an overview of the 16 cognitive patterns iWAM tests for.

iWAM benefits you...

The iWAM is the most extensive instrument of it's kind in terms of global application and the assessment of an individuals drivers and metaprograms. Allowing your team to complete our online survey will give you:

Precise information on what motivates individuals, groups and teams with no pigeon-holing or inaccurate generalizations about people like most other surveys give you. With it's flexibility and adaptation when you need it most, you can look individual behavior or a combination of behaviors within the culture.

Measurable process for empirically improving sales & marketing results by comparing data from two or more groups; your standard norm and/or the high performance team. By making this comparison you can see who and what strengths and weaknesses are evident.

An incredibly effective coaching model because once you have interpreted the drivers and motivators of the culture you'll be able to ascertain the behavioral characteristics and teach the entire organization what truly drives the company.

Recognize and understand how everyone is unique and why some barriers to communication exist with some individuals; there are those people for whom it always seems you are “talking a different language.” The assessed information will now allow you to "talk their language."

Gain rapport (especially with those “difficult” people/customers) by acknowledging their world. You will learn that you don’t have to agree with their view, but motivating to recognize it, respect it and be flexible in the language you then use to communicate with them.

Acquire tools, techniques and skills to recognize the linguistic and behavioral preferences of your people. You'll then learn how to respond using the language patterns that is most appealing to them (rather than continuing to use the language that suits you). This will allow you to communicate more effectively and get the results you ultimately desire for the organization.

iWAM features...

The iWAM profiling survey is used to identify the motivations and behaviors being used by your people, which enables you to understand what makes up superior performance. The iWAM can also locate team roadblocks within your organization and where to place focus in order to replicate the culture of high performance individuals and team behaviors. iWAM Brief Description White Paper

Efficiency - it happens from time to time that the moment a candidate walks into the door you get this feeling that the interview might be a waste of time both for you and the candidate, because clearly person's attitude doesn't fit with your company culture. Given that iWAM is available over the internet, with a matching pricing structure, it becomes feasible to test people before even inviting them for an interview.

Reliability - the iWAM test questions all relate to the work environment. iWAM has been built to prevent easy test-falsification. We have additional training programs where you can learn how to check the answers during an interview. Several universities have been working with us on the validation of the tool.

Flexibility - the test can be taken in your office, over the internet, and if needed, on paper.

Effectiveness - the statistical results (section 4 of management report) plus the objectivity of the survey allow for easy comparison between all your candidates who have finished the test.

Comprehensibility - the management report (about 12 pages) consists of 4 sections. The 1st section describes the behavioral and motivational patterns of the person, where we group the 48 measured parameters in the 16 categories. For each category a definition is provided as well as a description of that person's patterns. This is crucial to performance improvement projects as it forms the basis of understanding different thinking styles and their impact on success.

Speed & ease of use - you get access to a protected HR environment in the jobEQ website, in which it is possible to invite your people, print individual reports immediately after the test has been taken, and follow-up with each candidate by email. All on an easy-to-use interface panel.

The iWAM assessment report groups the 48 measured parameters in 16 categories. For each category a definition is provided as well as a description of that person's pattern AT WORK. Using the iWAM enables you to understand your entire populations' thinking styles. Having the online iWAM results for all employees' means your managers can instantly understand what motivates each of their team and in this way empower them.

iWAM process...

The iWAM consists of 40 questions and completed through an online questionnaire that takes a maximum of 20 minutes, after completion the information is then held in a central database, where you can access the data at any time you need it through your individual username and password.

The fundamental process of the iWAM is:
Selecting the individuals/population to be tested
Coordinating sending of iWAM questionnaires for all the candidates
Ensuring team members have completed the iWAM questionnaire
Data, interpretation and reporting to understand cultural diagnosis
(Consulting, coaching or debriefing workshop - optional, but recommended)
Continued use of data for performance coaching, recruitment, and leadership development
Ongoing support from our iWAM help center and consultants

Define the Behavioral Job Demands - The IWAM job survey analyzes the behavioral requirements for any position. It enables you and your associates to reach consensus quickly on the real demands on the job. Additionally, it provides a list of targeted, job specific interviewing and reference-checking questions to elicit relevant examples from a candidate's past experience.

Assess the Candidate - The IWAM job survey assesses the behaviors candidates will bring to the job. Employees rarely fail because they lack the experience or skills to do the job. They fail because they lack key behavioral requirements, such as a high sense of urgency or the desire to win.

Retain & Motivate - The IWAM job survey also provide valuable insights into what motivates people. A common mistake most of us make is that we manage employees as WE would like to be managed as opposed to how they would like to be managed. Additional System reports let you know an employee's 'hot buttons' - and how s/he will fit into your team.

If you’ve done some homework, you’ll decide for yourself this is the right tool for the right job... YOURS!
The IWAM provides solutions to IMPROVE the quality of hire to retain, develop and motivate your very best!

Cultural Analysis using iWAM...

In today's ever changing career market we are aware that people are staying in roles for shorter and shorter periods of time and are continually looking for alternate places to work that provide more of what they value as individuals. Leading companies are realizing this trend and are placing greater and greater importance on the ability to identify the most effective organizational culture that best serves their organizational outcomes. The IWAM supports this process through the use of a newly introduced diagnostic tool which runs a statistical Cultural Analysis across your organization.

Through this process we're able to build a 'model' culture that enables you to attract highly skilled applicants driven by the attributes identified for the model culture. Over time your organization becomes the employer of choice because this is where all employees embody the company's cultural values.

To remain current with such short supply of labor, it is essential your business knows:
What defines your specific organizational culture
Specific culture analysis you need to produce their business outcomes
The difference between the existing and the desired culture
What’s required by your company to effect these critical changes in the desired culture.
How to implement this new knowledge to attract the staff you need to solidify this culture

Management is presented with a map of the company's culture and the differences between the two. The choice in selection of these critical values is determined by the organization in assessing what work is needed in alignment with the company's identified strategic direction.

For example after analyzing your culture you may find that all your staff prefer to be involved in the decision making process but currently it is the state manager who signs off on all 'day to day' decisions. Further analysis done on high performance cultures may uncover that the staff performing at high levels within an organization, will often have the autonomy to make their own decisions. Accordingly, as a manager, you now have the opportunity to choose between increasing their involvement in decision making or maintaining the `status quo' both in decision making, and possibly around sub standard results.

Further, after analyzing your culture, you may also find most staff prefer to set their own hours but you've been upholding a strict 9-5 regime. Further analysis done on high performance cultures may uncover that they also like to work hours that best suit their personal needs while still effectively producing at high performance levels. Similarly you now have an option to consider flexible rotating working hours for these staff whilst ensuring the office also remains staffed over core business hours.

So what does this mean to your organization?' Well the results show clearly that it is those organizations who are using this 'cultural analysis' process who are demonstrating empowerment within their teams, leading directly to verifiable performance increases in output.

Knowing that your particular team is driven by measurable parameters like empowerment, inclusion in decision making, compliance and problem solving will assist you in this goal of performance improvement within developing a new organizational culture.

For more information on iWAM - Click Here

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LAB Profiling

There is not a tool out there quite like the LAB Profile. No other psycho-metric tool will give you, your business or your clients practical insights into human behavior like the "Language And Behavioral Survey."

The LAB Profile predicts behavior based on one's use of certain types of language patterns (which reflect the thinking styles of a person and indicates their motivation and attitude). With this information you can predict job performance, you can assign tasks efficiently, and you can influence behavior. The LAB Profile is a systematic way of gathering this information about a person and it is a set of clear-cut procedures to help you utilize that person's talents more effectively.

Benefits of the LAB Profile...

The LAB Profile is an advanced communication tool which provides unique insights into the below-conscious motivational patterns we have in the context of work. It identifies what is required for an individual to be motivated in that given context. When this information is made available it becomes possible to make informed changes that can produce remarkable results. As well as giving powerful insights to the person being profiled it enables you to Understand, Predict and Influence others with integrity.

Many organizations are already using this tool in a number of ways:
Shorten the sales cycle and increase customer satisfaction
Design powerful marketing and advertising campaigns
Hire the right people who are motivated and suited to performing in their specific roles
Lowering attrition rates and thus reducing the cost of recruitment
Minimize the pain of implementing organizational change
Understand the personality clashes that occur in meetings
Understanding to reach successful outcomes quickly and effectively
Identify why some people seem so difficult to deal with - and how to overcome that
Dramatically improve results in negotiation and litigation
Simplify career counseling and professional coaching
Create high-performance teams by managing people’s strengths

There are 14 traits in the LAB Profile; six Motivation traits and eight Working traits. The Motivation traits show how people trigger their motivation and behavior in the given context of work. The Working traits identify what sustains their motivation. There is nothing good or bad about a particular trait – it is a matter of understanding which is the most appropriate in the particular context of work for that individual.

LAB Profile applications...

Marketing Research: Since these patterns vary by Context, several methodologies have been developed to empirically determine the different below-conscious motivations customers have for competing products and services. This is used to create whole mass communication strategies.

Coaching: The LAB Profile uses what's called Conversational Coaching, whereby the coach elicits conversationally the LAB Profile patterns of the present and desired state and casually overlaps the Influencing Language to enable the client to experience the outcome and develop his or her own solutions.

Training for Behavior Change: Using the LAB Profile you can choose activities which will create the desired behavior changes for any target group, first by decoding the Motivation Patterns for the group and then understanding which LAB Profile patterns are addressed by any given activity.

People Management: Train managers to identify the LAB Profile Patterns and thereby the strengths of their team members, so they can adjust tasks to suit what staff members naturally do best at work.

Recruitment: You can profile a position and the corporate culture to create an advertisement that will be irresistible to those who fit, and turn off those who do not fit. You can screen the selected short-listed candidates to find the best match. (Note: LAB Profile does not measure skills, knowledge or attitude; just whether the person has Motivation Traits and Internal processing to fit the tasks and environment.)

Skills Training: the LAB Profile will enable people to develop finely-tuned abilities in the following areas: Influencing & Persuading, Negotiating, Leadership, Conflict Resolution, Sales and Customer Service.

Consulting and Problem-Solving: An easy to use LAB Profile methodology to diagnose and develop solutions to any communication problem. This is a favorite amongst business leaders and consultants.

Implementing Organizational Change: Diagnose the present and desired organizational cultures in LAB Profile terms and determine the appropriate change methodology for maximum sustainable results.

Team Building: When you do a team LAB Profile, you'll determine the team's strengths and weaknesses with regards to their mandate. You'll identify communication patterns within the team and between this team and others, as well as determine the patterns of the next person to add to the team.

Teaching and Learning: Teachers and students can easily identify LAB Profile Patterns which facilitate or cause difficulties in learning for individuals and groups. Minor adjustments can then be made to the teaching/learning methodology to correct challenges.

Modeling: The LAB Profile patterns can be used to decode any strategy or any skill, simply by identifying the behaviors (internal and external) used. This is an essential part of the modeling any particular behavior or skill another manager or employee exhibits, which can be duplicated.


Origins and history...

The LAB Profile is based on cognitive science. It originated from research "meta programs" done by a group of people who founded NLP as a legitimate cognitive therapy out of Santa Cruz around 1974. This group was Richard Bandler, John Grinder, Leslie Cameron, Robert Dilts, Ross Steward and Rodger Bailey.

In 1982, Ross M. Steward and Rodger C. Bailey started to commercialize the meta program model under the name IPU Profile through their company Biodata Inc. According to an article of that period published in the Dallas Magazine in December 1983, Ross Steward was "vice president for product development at BioData and the PhD behind the test". One of their first customers was Southwest Airlines, which started to use the LAB Profile technology in October 1982 for all its recruiting, from V.P.'s to baggage handlers. Herb Kelleher, Southwest Airlines' CEO till 2001, was featured on the early advertising for the product.

In 1986, Ross and Rodger went separate ways, and Rodger started using the name "LAB Profile", short for Language and Behavior Profile. The meta program model started appearing in several books, such as "Time Line Therapy and the Basics of Personality" (Tad James & Wyatt Woodsmall, 1987) and in the bestseller "Unlimited Power: The New Science of Personal Achievement" by Anthony Robbins (1986), essentially bringing meta programs in the public domain.

Rodger Bailey was actively promoting the product until 1992. The commercial development of the LAB profile was taken over by Shelle Rose Charvet, having been solely authorized by Rodger Bailey to do so. Shelle founded the company "Success Strategies (based in Canada) and wrote "Words that Change Minds" (1995), which is based on Rodger's original work. It is considered to be the "official" LAB Profile book and is the only book Rodger actually "authorized". Currently, over 100 Certified LAB Profile Trainer/Consultants trained by Shelle Rose Charvet are authorized to do training and consulting worldwide using the LAB Profile. John James Santangelo being one of those few trainers.

Academic background of the LAB Profile...

In the late 1950s Noam Chomsky completed his Ph.D. thesis on Transformational Grammar. In it he explained that there are three processes by which people make sense of the world; Deletions, Distortions and Generalizations. These processes help us to create reality as we perceive it – because that’s all reality ever is – our perception.

Our perceptions are limited by the amount of information we can hold in our awareness at one moment in time. The American psychologist George Miller wrote a paper in 1956 which stated that we can only handle “seven, plus or minus two” bits of information at any one time and that we delete all the rest. It's interesting to note what different people delete or retain – this is one of the factors that make us all so unique.

For example: Someone walks over to you right now and gives you a kiss on the lips. This leads to a very interesting and complex series of processes that mainly occur beyond your conscious awareness:

1. You have the experience of being kissed.
2. You have a number of sensations as you feel the contact of their lips upon yours, you may hear the sound or their breathing, smell their perfume or aftershave, see them or some other image in your mind's eye if you have closed your eyes, hormones will be released and you will generate an emotional response.
3. You make meaning from those sensations.
4. You automatically find words to describe/understand the pictures, sounds, feelings, taste and smells.
5. Finally you make meaning from those words.. You Speak!

By the time you have created a meaning for the words you choose, you have exercised a number of generalizations, distortions and deletions. You will have generalized what a kiss means, comparing it with other kisses you have had, and the appropriateness of kissing in this particular context. You will have deleted many of the sensations you experienced because you will be aligning them to the meaning you have given the kiss. You will also have distorted what you experienced to align with the meaning. This could be anything from the pleasurable feelings of being loved or aroused, or feelings of anger and disgust at your personal space being invaded.

Should you want to describe the experience to another person you would use only the words that you chose based on what you filtered in or out of the actual experience. It is estimated that you would only be giving about 2-7% of the details. Your listeners will then have to make up the rest based on their own filters and experience. Or if they are a skilled communicator they may be able to question some of your deletions, distortions and generalizations.

The way we filter information by generalizing, distorting and deleting gives us our map of the world, our way of choosing to experience life. The only way we can experience someone’s map of their world is by listening to the words they use to describe their experience. There is a wealth of information for the discerning listener in the form of the words people use. HOW someone says something is just as important to understanding them as WHAT they say. The language we use describes our reality!

Contact us about iWAM workshops - Click Here

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Consulting / Training / Coaching

What's the use having all this pertinent information if you cannot diagnose and utilize it for your managers and your team? Understanding the attitudinal and motivational drivers used by your teams is the pivotal point to success or failure of the organization. This opportunity to provide them with the necessary tools and skills to operate at high levels is the key that opens the door to productivity and peak performance.

"Hire for Attitude, Train for Competence, Coach to Evolve, Manage to Retain!"

The next step in the process will be to consult or train your team how to read, interpret and utilize the information you just provided for them to become more effective! This will raise the bar on their individual or team's performance based on how well they understand and use their own personal information.

This best practice process can then be used for
Leadership development
Understanding key performance drivers
Looking at what works best within the business
Recruitment of new team members
Identifying what may need to change within the business

The workshop process...

What is required from the organizational team:
Completion by managers of the iWAM or LAB Profile each of the teams members
Design of an iWAM leadership workshop
Delivery of iWAM workshop results to leadership team
Interpreting personal iWAM reports
Interpreting team iWAM reports -16 pattern categories measured

Areas covered in workshops include:
Insights into personal motivation, energy, and performance
Team member's iWAM patterns may be used to increase job satisfaction and performance
Exercises in strategies to enhance individuals' ways of thinking
Exploring particular strengths of each team member and their contribution to the culture

Workshops are designed to change team culture and cohesion and enable teams to understand the strengths of their fellow team members. These workshops enable them to find out how to negotiate a way to talk to and learn from each other based on understanding individual motivators. This then enables them to build on the culture and performance through better understanding their internal and external clients.

When workshops are run they include a mixture of behaviors from your top performers and a series of cases studies to the team in the iWAM workshop. The iWAM workshop are presented in such a way that it enables them to become a more effective high performing team, transform the culture and attitude, increase trust between team members and enhance communication.

Contact us about iWAM workshops - Click Here

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FAQ’s -

What is a LAB Profile behavioral assessment survey?

An employee assessment is a survey you use to assess whether an employee is a good fit for a specific job. When doing an assessment, you typically first create a behavioral profile of the specific job, and then do behavioral profiles of the prospects to find the one who would potentially the best fit. (Please understand we are discussing here behavior, NOT personality, as all the others measures.)

What is the best use of the LAB Profile?
The LAB and iWAM survey is used to define the ideal behaviors that would fit for a specific job. You use the job survey by matching job candidates against the job survey profile. You use it when hiring new employees or when promoting an existing employee to a new position, or when assessing performance.

What is the real difference between the LAB Profile and all the other surveys?
Simple as it sounds. Personality does not change within given contexts. Your personality at home will be no different than at work. Assessing 'work' behavior is the key because you are diagnosing answers based upon how they 'behave' or 'perform' at work, not within another context. Standard Group Comparison

How would I start using the LAB Profile?
The first step is to survey key employees and the culture that identify a behavioral profile for the job. The next step is to have each of your prospects take a behavioral profile survey, so you can then match the personality of the applicants to the job required.

What results will the LAB Profile uncover?
Our iWAM survey generates a series of reports that detail your personal profile. The reports includes a graph that identifies your temperament/behavior pattern; an interpretation report that explores the potential assets you would bring to a job, along with possible areas for development/concern, and with an indication of how you are adjusting to your existing situation. Also a leadership profile that discusses likely behavior in a leadership position; a selling style report; behaviorally-based questions to use during an interview; and five reports to be used by a direct manager with management/coaching tips.

Do behavioral assessments really work?
They absolutely do work. If you're using behavioral survey validated by more than 100,000 samples, like the one we use, they should be 85 to 90 percent accurate. Remember that the iWAM is CONTEXT dependent - WORK! Unlike all the others, and should be part of an complete process in which the profile is matched to specific job, and the profile is supported by a series of reports that help interpret how that specific person will fit within your business.

When should I use a LAB Profile assessment?
There are three primary uses for employee assessments: when hiring new employees, when promoting an existing employee, or when helping employees to improve their performance.

What is an "employee engagement" survey?

It's a survey which directly assesses how your employees think and feel the organization is performing, and what can be done within their specific environment, such as a team or group, to make it function better.
Engagement surveys tell you whether your employees are actively engaged by their jobs, meaning that they have an emotional connection to doing their job well. They also tell you specific steps that can be taken to improve their jobs, and the productivity of your organization as it related to their workgroup.

What happens after we've had our results evaluated?
The surveys are either evaluated by the managers responsible for the employees being surveyed or by us directly. After the evaluations we like to present a 3hr workshop to the organization to train the managers in the influencing language and help debrief your staff/employees how their surveys can be interpreted.

Contact us about LAB Profile workshops - Click Here

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Qualifications

John's experience is unrivaled in his business. The depth and breath of his knowledge goes much further than administering the finest behavioral survey in the industry. Having acquired the qualification of Certified Consultant and Trainer of the LAB Profile, he is also Certified in the iWAM - the premier on-line assessment survey. Besides being one of the best consultants in the business, he's one of the finest presenters and trainers in the industry. As an NLP Certified Master Trainer and Clinical Hypnotherapist, it also gives him the ability to teach and train at the unconscious level... where all learning truly takes place. When you decide to utilize a 'behavioral' assessment survey, make sure you have the best behavioral survey in the business and a trainer that has experience far beyond just selling surveys. John is that individual! Call us today and learn how you could be increasing your employee motivation!

Warm Regards,

John James Santangelo
Telephone/Fax (818) 879-2000
5699 Kanan Road, Suite 188
Agoura Hills, CA 91301 USA

 


Maximum Success Empowerment Sales, Communication Skills, and Success Seminars
Personal power and the ability to change your thoughts makes NLP-neuro-linguistic programming, clinical hypnosis, psychology and behavioral therapy such effective persuasion training seminars. The programs we custom design for each corporate event, success and business coaching, corporate and leadership training programs focuses on communication skills, sales trainings, personal development, and/or team building ideas. I'm a professional speaker, corporate trainer, author, and seminar leader here in Agoura Hills, California, north of Los Angeles!

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